The Website WOW Factor

The measure of achievement – the distinction amongst a killer website design and a common, ho-hum web site style, is the WOW element. When an individual looks at your site do you want them to say, ‘gee, that genuinely appears good.’ Or do you want them to say, “Wow!” There are 7 different methods in helping you command the WOW factor.

The Idea
A notion can be most something. Final week I saw a notion for none other than a Website Design and style Business! They had been in the approach of redesigning their website. Rather than post some boring text: “We are Under Building”, they utilised an image on a massive scrap sheet of page mocked up with a pencil rendering of their logo, navigation and text. This was a extremely intelligent and clever way to communicate that they were “below construction.”

Develop a Idea
You want to consider inside the box, outdoors the box and all around the box. The concept right here is not to fall in enjoy with the 1st concept you believe of or the 1st example you see. It really is a bit like purchasing a vehicle. Take time to write down suggestions and ask other people’s opinions.

I not too long ago saw a fantastic internet idea that ties the previous to the present. An auto collector web site for collector enthusiasts built their internet site on an archeological theme a la Indiana Jones. The underlying message was that vintage auto collection and restoration can be enjoyable, thrilling, rewarding and profitable.

Take a Trip Around the Planet
When I was refining my digital chops in broadcast design and style, some of the most innovative graphics and animations came from the United Kingdom or the Netherlands.
Did you know you could set Google to view any combination to website from these languages/ nations?

Arabic, Armenian, Belarusian, Bulgarian, Catalan, Chinese (Simplified), Chinese (Classic), Croatian, Czech, Danish, Dutch, English, Esperanto, Estonian, Filipino, Finnish, French, German, Greek, Hebrew, Hungarian, Icelandic, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Norwegian, Persian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, and Ukrainian. Go to this hyperlink ( and set your preferences.

Steer clear of the Site “WHAT?” Element
There need to be no doubt or ambiguity as to what your internet site is all about. Your message, your notion, your web site need to be ON POINT.

You have a handful of seconds to communicate your message ahead of your visitor moves on to the next site. This implies that every little thing on your web site comes collectively to supply a crystal clear image of your items, services and/or info.

1) Your navigation is clear and concise. (Remain away from artsy mystery meat icons or hidden roll-overs). Maintain it clean.

two) Your photos or graphics are clear sufficient to stand on their on merits or meaning.
Attempt this quick experiment. Turn on the Television and turn-off the volume and turn to a channel that you by no means watch. If you see any footage, graphics or commercials and have one particular split-second of a questionable thought as to what you are watching then you have skilled the ‘WHAT?’ issue.

three) Don’t attempt to squeeze 20 pounds of data into a 5 pound sack.
If you have tons of details then you are way ahead of the game. Nonetheless you ought to show your details inside the proper framework on your web site. Preserve this content separate to avoid ‘information clutter’. Hold your principal message face front and spot your extra informational content in much less conspicuous areas of your site. For instance

a. Develop an Editorial Section
b. Provide Articles or How-To Guides
c. Generate a Information Base / Glossary of Terms
d. Post a question and answers page (FAQ)
e. Post News Stories and the most recent news stories related to your site’s subject.
f. Offer Guest Interviews
g. Supply Item Reviews
h. Create a forum on your site.
i. Develop and start off a blog

WOW Simply means WOW!
Wow applies to most every single conceivable very first impression we have when anything captures our eye. WOW is the difference in between a Red Ferrari and a Ford Escort, WOW can be seasoned on a billboard, in a developing design, in a painting, photograph or site.

It really is not the motion or the music (you can add that later). WOW starts with a idea. WOW can be bold or subtle, loud or soft, large or modest, black and white or bold colour.

Ricardo Vidallon is firm owner and inventive designer for